Using Public Relations to Help Small Businesses and SMB’s Become Big Businesses

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Using Public Relations to Help Small Businesses and SMB’s Become Big Businesses

When you think of running your small or medium-sized business, you may not consider using “public relations.” Usually, when most of us hear those two words we think of campaigns for huge companies, or steps that are taken when things go wrong. What many small to medium-sized (otherwise known as “SMB”) business owners may not realize is that this thing called public relations is actually designed to help them grow. What is “Public Relations”? Public relations, simply put, is providing broad third-party (meaning not from you or your site) visibility of your products or your...

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