PR: The Best Possible Return On Investment

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Marketing communications—sales, promotional pieces, company blogs, promotional articles and the like—make a strong statement for your product, service or company. But in the mind of the reader, they have a drawback: they originate from the maker of that product or the provider of that service. For that reason, marketing communications alone cannot elevate a product or service into the “big leagues.” That is why PR—public relations—is of first importance. When a potential customer or client reads an article, review or social network comment that did not originate with your company,...

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Why Toumayan Group?

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Public relations, providing broad “third-party” visibility, is the most important promotional investment a company can make. Yet oddly most PR firms cater only to the largest companies with the biggest budgets—when it’s the small to medium businesses that need it the most. Factually, it’s the only way such companies are going to experience true growth. For that reason Toumayan Group specializes in PR for small to medium companies. Our approach is to fully analyze your company, your product or service and the public you are reaching out to, and tailor a PR program to your specific...

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Free PR Competitive Analysis

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Toumayan Group is offering a free analysis of your company’s media coverage. This analysis will provide a clear view of where your current PR efforts stand in comparison to your competitors. The analysis includes: Recent press release pickups by publications Circulation of articles about your company or company’s products or services Social media presence (blogs, forums and social media outlets) Facebook presence Analysis includes both web and traditional media presence. This competitive PR analysis is conducted by our experts, is only available for a limited time. Call us today to...

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Corporate, Product and Service Awareness Package

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Corporate, Product and Service Awareness Package

Utilizing all possible PR tools at our disposal, we greatly increase public awareness of your company, its products and services. When a potential customer or client reads an article, review or social network comment that did not originate with your company, it acts as a third-party endorsement. PR activities drive the public to find out more about your product or service. Your marketing communications then pay off, greatly  assisted by the third-party viewpoints that public relations activities provide. Investment in public relations also carries your messages to a much broader audience...

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Concept Awareness Package

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Concept Awareness Package

This is complete service to help your company gain public mindshare with regard to key issues that your company, products or services resolve. It often happens that a consumer, prospect or potential client has come across a particular issue or problem in the media, and is brought to realize that a particular product or service will solve this issue. It is a specific public relations function to illuminate such issues–paving the way for further PR and advertising efforts for the solutions to them. For many years Toumayan Group has specialized in this type of PR, and can now provide it to...

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